Privacy Policy

Last updated: 11 August 2026

This privacy policy sets out how AMG Actuators Ltd ("AMG Actuators", "us", "we", "our") collects, uses and protects any personal information you give us when you use this website, contact us, or do business with us.

AMG Actuators Ltd is the data controller for the personal information described in this policy. We are registered in England and Wales (company number 04379202), registered office Unit 7, Mountbatten Place, Ellis Square, Selsey, West Sussex, PO20 0AY. [ICO registration reference: to confirm]

We are committed to protecting your privacy. This policy explains what we collect, why, how long we keep it, and the choices and rights available to you under UK data protection law (the UK GDPR and the Data Protection Act 2018).

1. What we collect

Depending on how you interact with us, we may collect:

your name, job title and company name
contact details, including email address, phone number and postal address
the content of any enquiry, message or quote request you send us
technical information such as IP address and browsing information, collected via cookies (see Cookies)

We do not knowingly collect sensitive personal data (such as health or financial details) through this website.

2. How we use your information

We use your personal information for the following purposes:

to respond to your enquiries and provide quotes, products, consultancy or support you have requested (necessary to perform a contract with you, or to take steps at your request before entering into one)
to maintain our business records and manage our relationship with you (our legitimate interest in running an efficient business)
to improve our website and services (our legitimate interest in understanding how our website is used)
to send you information about our products or services which may be of interest, where you have agreed to receive this, or where you are an existing customer and have not opted out (in line with the "soft opt-in" permitted under the Privacy and Electronic Communications Regulations)
to comply with our legal and regulatory obligations

We will not use your information for any purpose that is incompatible with the purposes above without telling you.

3. Marketing communications

Where we send you marketing emails, you can opt out at any time by using the unsubscribe link in the email, or by contacting us using the details in section 10. We will not send marketing communications to individuals who have opted out or who have not given the necessary consent or existing-customer relationship required under UK marketing law.

4. Who we share your information with

We do not sell, rent or trade your personal information. We may share it with:

service providers who support our business (for example, website hosting, email and IT providers), who only process your data on our instructions and are bound by contractual confidentiality obligations
professional advisers (such as accountants or lawyers), where necessary
law enforcement or regulatory bodies, where required by law

We do not currently transfer personal data outside the UK. If this changes, we will update this policy to explain the safeguards in place.

5. How long we keep your information

We keep personal information only for as long as necessary for the purposes it was collected, including to satisfy any legal, accounting or reporting requirements, which is can be up to 7 years.

6. Security

We are committed to keeping your information secure and have put in place appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration or loss of the personal information we hold.

7. Cookies

This website uses cookies to help it function and, in some cases, to understand how visitors use the site. Full details of the cookies we use, their purpose and how to manage them are set out in our Cookies Policy.

8. Links to other websites

Our website may contain links to other websites of interest. Once you use these links to leave our site, we no longer have any control over that other website, and we are not responsible for the protection and privacy of any information you provide while visiting it. You should review the privacy policy applicable to any third-party website you visit.

9. Your rights

Under UK data protection law, you have the right to:

ask us for access to the personal information we hold about you
ask us to correct any inaccurate or incomplete information
ask us to erase your information, in certain circumstances
ask us to restrict our processing of your information, in certain circumstances
ask us to provide your information to you, or transfer it to another organisation, in a portable format
object to our processing of your information, including for direct marketing
withdraw consent at any time, where we rely on consent to process your information

To exercise any of these rights, please contact us using the details in section 10. We will respond within one month, and we do not normally charge a fee.

If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the chance to address your concerns directly first.

10. Contact us

If you have any questions about this policy, or want to exercise any of your rights, please contact us at:

AMG Actuators Ltd, Unit 7, Mountbatten Place, Ellis Square, Selsey, West Sussex, PO20 0AY Tel: +44 (0)1243 603140

11. Changes to this policy

We may update this policy from time to time by posting a new version on this page, with the date it was last updated shown at the top. Please check back periodically to stay informed.